Ad-Person Resonance

Global Footprint

Global Footprint

U.S. ID Populations by RMT Motivations

Motivational target-Highest index- 1000 index- 500 Index

IDs Based on Both Personal & Product Motivations
Quintupled Drive to Website

Random control trial for ARF September 2020

Motivational targeting engagement

Proof That It Works

  • P&G announced they will be using RMT – Read about it.
  • 4As announced they will be using RMT – Read about it.
  • Nielsen NCS found double digit sales effect lifts for RMT Contexts – Read about it.
  • 605 showed double digit full funnel branding lifts for RMT Contexts – Read about it.
  • Simmons proved that RMT’s method works across all product categories – Read about it.
  • Neustar found that incremental sales ROI increased +95% by RMT IDs – Read about it.
  • Neuro-Insight discovered that thematic ad-context matching less sophisticated than RMT increases memory encoding in the right brain +40% – Read about it.

Anon Creative Amplification Draft Plan

Updated March 10, 2022

anon creative amplifications draft plan context -audiences